We often hear residents are unaware of the library’s diverse offerings, including educational programs, specialized events, media studios, and gardening resources. This campaign aimed to re-engage existing patrons and attract new library cardholders and visitors by highlighting library resources in a creative and playful way. We aimed to showcase the library as a vibrant hub for learning and personal growth. Engaging lapsed library users or residents new to the library required creative outreach and consistent messaging across platforms to reignite interest and participation.

The “Be Your Best Self” campaign included a video, a landing page, print ads, stickers, newsletter content, interactive elements, social media, and print pieces. A 30-second video formed the foundation of this campaign. Produced and filmed pro-bono by a local agency, the video followed a local actress through a day of “being her best self” at the Library. The music in the video is a custom-composed parody of “Pure Imagination” from Willy Wonka and the Chocolate Factory, written and performed by the Library’s Music Education Specialist. A dedicated landing page served as a hub for resources, starting with library card sign-ups. The campaign included interactive elements like notes where patrons could commit to personal goals and when turned in, be rewarded with custom-designed stickers. The library’s quarterly magazine and local print ads expanded the campaign's reach. The campaign culminated in “Library Learning Week” offering 49 events, incentivized by a chance to win an eReader.

By mid-February 2024, the campaign resulted in 1,261,490 total impressions combined across all platforms, surpassing our goal of 1 million impressions. In a community with a population of just 260,000, nearly five-fold of the population was reached. Through organic social media content, paid advertising, and targeting local demographics, we ensured our reach was centered in the community we serve. While not a voting advocacy campaign, the campaign had a positive effect on the passage of our February 2024 Library Levy Renewal by ensuring the Library was top-of-mind for the community. This campaign culminated in “Library Learning Week” - a week-long campaign where we hosted 49 events for a variety of ages including a House History workshop, anime club for teens, winter wildlife workshops for kids, yoga classes, a songwriting session, business brainstorming, and more. We had 1,223 total event attendees and a 29% increase in visitors to the libraries compared to the week prior.