• As recovery from the COVID-19 pandemic unfolded, BPL was not seeing the initial return to re-opened branches we had expected. Numbers were down fairly significantly, and failure to bring them up could have important consequences for public service and funding.

Prizes for completed routes kept participants engaged post launch.

• The BPL Fund supported the kinds of outreach necessary to engender real results.
• The Passport is purposely NOT high-tech. Influenced by the pandemic, when people explored the city safely outdoors, the campaign was designed to reach people in their neighborhoods and off their screens.
• The Passport maps were created with the Leventhal Map Center at BPL – the first time this organization has partnered so closely on a communications campaign.

• 12,744 new cardholders in September – a nearly 60 percent increase.
• 15 percent more traffic in branches.
• 2,000 new social media followers
• Print ads in neighborhood newspapers reached 250,000 readers.
• Passport graphics are now used throughout BPL – including as our new library card design
• BPL patrons have travelled nearly 3,000 miles across the city.
• 20 bus shelter ads in neighborhoods with lower rates of library card usage were estimated to reach approximately 3.5 million people.