Community Read 2019 – Open Books. Open Minds.
Charlotte Mecklenburg Library, N.C.
Innovation Synopsis
In March 2019, our community addressed public concerns through books, The Hate U Give by Angie Thomas and companion titles Wishtree by Katherine Applegate and Love by Matt de la Peña. This provided readers of all ages opportunities to discuss race and activism issues guided by compassion, perspective and understanding. Open Books. Open Minds.
Challenge/Opportunity
In September 2016, rioting occurred in Charlotte following a police-involved shooting. In March 2019, the library reached more than 100,000 of the Mecklenburg County population with programs, events and discussions bringing in 35 partners during the month-long event. The library developed guides, talking points, programs and events. Social media, advertising, promotional and digital pieces with media coverage reached far into the community. An officer-involved shooting occurred in the third week of the program.
Key Elements of Innovation
Developing partnerships with 35 of the community’s leading partner organizations to engage conversations with residents was a significant factor in the success of involving the community we share. Programs with Charlotte-Mecklenburg Police Department, Charlotte Mayor’s Office, Charlotte-Mecklenburg Schools and local colleges gave a platform to tough, open and honest discussions on race and activism topics. Participants pledged online to read books and share stories of impact across social media.
Achieved Outcomes
More than 175,000 community members engaged in Community Read 2019, attended programs and events, engaging in social media and reading the featured titles. Corporate sponsorships supported inspirational appearances by authors Angie Thomas and Matt de la Peña, who offered insight to writing as a form of activism — an opportunity to encourage empathy and start discussions. These discussions on race and activism continue today and inspire unity within Mecklenburg County.