Data collected during a Community Needs Assessment identified the desire for the library to expand its role in supporting lifelong learning. These results contributed to the board of trustees’ current strategic plan, focusing on promoting four key strategic priorities: platform, people, services and collections and places and partners. The goal of “establishing the library as a platform of continuous learning” was the top priority as it encompassed all the others.

• New tagline, “Connect to Curiosity,” tied together lifelong learning and the library’s role in the community
• Staff engagement included a video, name badge ribbons, curiosity fortune cookies, interactives
• New email messaging campaign targeted new, occasional and inactive cardholders with curiosity concepts alongside promotions of library resources
• Curiosity-themed print ads aimed at various ages, interests urged people to sign up for library cards
• Curiosity-infused library programs and displays built further awareness

The first nine months resulted in:

• Staff ambassadors for library, lifelong learning, curiosity
• More library card signups in 2017 than previous year
• Social media followers, engagement increased across channels
• Program attendance increased (as the number of programs offered decreased)
• Library volunteers increased 105 percent
• Summer Reading participation increased 25 percent
• Increased re-engagement of “inactive” and “occasional” users
• New cardholder retention was 64 percent
• Established baseline Net Promoter Score of 80+