To provide cardholders and those new to the Charlotte Mecklenburg Library access and exposure to the library system, the workshops were held at four library locations. Noting the venue location information was key during all promotion. Because workshops were free, there was a possibility of "selling out" the event, but then having no-show attendees. To adjust for attrition, we elevated the number of spots available and were able to keep the rooms full during the presentation.

The collaborative partnership with CUFS offered attendees an opportunity to learn from industry professional like Joshua Overbay, Michael Quigly, Rodney Stringfellow, Chip White and Chuck Bludsworth. In comparison, if this workshop were offered as a full course at a university, attendees would have paid a full course tuition. Instead, they received this workshop free of charge as part of the library’s new Community Media Strategy.

More than 600 participants attended the free, 10-part Make a Movie Workshop series. Additionally, media coverage was strong with a morning appearance on Fox46 Good Day Charlotte featuring the library and CUFS, coverage in the Charlotte Agenda, Charlotte Post and Charlotte Five to reach more than 1 million viewers. The library’s social media also garnered more than 58,000 impressions, 380 engagements and 160 click-throughs. For email and web campaign CTRs, there were 1,700 click-throughs and 5,080 sessions.