HPL Central [RE]IMAGINED
Houston Public Library
Health & Wellness
| 2021
Innovation Synopsis
In prep for reopening, HPL Central [RE]IMAGINED was born out of the operational impact of COVID-19 and evolving customer needs. Weaving safety, inclusion and representation into the reimagining of Central’s spaces, programs and services the aim was to better serve customers as an integral part of the downtown community’s vitality and advancement.
Challenge/Opportunity
HPL addressed these challenges:
- Covid-19 protocol requirements and impact on operations, programming, and building layout
- Need to create an environment for all customers to coexist, feel welcomed and safe
- Ease staff/customer concerns regarding reopening safely during pandemic
- Complete without additional/new staff or funding sources
- Time constraint of 6 months to reimagine/reopen
- Shift staff mindset to think differently about better serving customers
- Reintroduce/draw community back to downtown library
Key Elements of Innovation
Key elements include:
- In-house architectural/construction/technological expertise contributed to saving considerable cost and time
- Interdisciplinary project planning teams established across multiple divisions
- Redesigned, flexible indoor/outdoor spaces to support various programs/activities for diverse audiences year-round
- Rebranded/revamped service models with training adapted to meet evolving customer needs, such as International Services and HPL HELPS for newcomers and people experiencing homelessness
Achieved Outcomes
Key achievements:
- Reimagined customer engagement/service delivery, policies/procedures/roles with EDI lens
- Redesigned 27,233 sq. ft; In-house expertise saved $500K in costs
- Diverse stakeholder engagement of community and city partners
- Recognition as “destination location” yields invite as site for Houston “Be the Change” Art Walk Mural global initiative
- “Reimagined to Better Serve You” marketing campaign yields FOX 26 media takeover
- Customer surveys state increased satisfaction; 200+ first event attendees