PGCMLS 2017 Holiday Video Card and Gift Cards
Prince George's County Memorial Library System, Md.
Innovation Synopsis
The Prince George's County Memorial Library 2017 holiday card was designed to show gratitude to our library customers by giving them digital library resources gift cards: hoopla, OnePlay, LearningExpress, Brainfuse: VetNow, JobNow & HelpNow, Rosetta Stone, Lynda.com, ArtistWorks and ComicsPlus. All free, usable anytime, anywhere with their library card and internet access.
Challenge/Opportunity
The challenge was to creatively engage our customers about the phenomenal, money-saving, life-changing library digital resources that they could access without ever leaving home to have free fun during the holidays and achieve their New Year's resolution goals. The library is about books and more! The holiday video card was designed to invite our customers to experience the more!
Key Elements of Innovation
- Choose a seasonal design to say thank-you to customers, with holiday graphics and music.
- Create the holiday card video including writing the script, recording voice over and uploading selected images. Edit video content including transitions, sound, voice, timing, layout and script.
- Create an assortment of gift cards as a marketing tool. Encourage customers to share them with family and friends as stocking stuffers or with holiday emails.
- Upload holiday video and send targeted email messaging.
Achieved Outcomes
The PGCMLS 2017 Holiday Video Card was well received as indicated by the YouTube and OrangeBoy e-blast statistics listed below:
- Highest viewed PGCMLS YouTube video at the time with 641 views, nine thumbs up
- OrangeBoy/Savannah email unique opens 8,375 (opens 12,922); unique clicks 987 (clicks 1,659)
- Customer activity seven days after opening message: check-in (623), circulation (1,259), computer Usage (206), overdrive (399)
