In 2016, staff were asked to find new ways to engage the community. Art was identified as a promising avenue, with the goals of making libraries literally more visible in their neighborhoods and engaging community members. We engaged an artist to paint the walls surrounding a garden at Central Library. He used descriptive words provided by patrons which they felt best represented the library. "Words to Live By" was designed and painted, drawing tremendous attention to the Central Library and kicking off four years of painting.

Two key elements emerged: increasing visibility of library buildings and engaging community. The Wheatley Branch engaged writers to work with children to create their own story which was made into a Storywalk leading to a spectacular painted entryway. The Douglass Branch commissioned a series of murals featuring their namesake Frederick Douglass. The Arnett Branch commissioned a series of “book spine” murals on their building. Each project was designed by the community with the artists, creating a feeling of ownership.

The achieved outcome is increased visits. A study done by Hester St. found RPL annual visits double the national average and program delivery is 80% higher than the national average. The success of these projects has led to a larger project in development now: a “PlayWalk” in downtown Rochester from The Strong National Museum of Play to the Central Library. The existing murals are sources of community pride, with one featuring a 3-D component of Frederick Douglass’ hand, which children now “fist-bump” when they walk by.